Tuesday, November 18, 2008

Tracking future jumpers

"A new initiative from the German Handknitting Industry aims to change consumers' minds in favour of local products. This initiative to promote wool from Germany involves several natural resources, ecological organisations and companies. Consumers can sponsor individual sheep that will provide the wool for 'their' future knitted jumper, and observe it on its meadow via a GPS tracker and Google Earth. The idea is to make the chain from the source to the end user transparent."

ETN Textile Forum, 3/2008, p.2

more details: http://www.schafpate.de


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